Tyler “Ninja” Blevins has signed a new, multi-year exclusivity deal with Twitch for an undisclosed sum.
“I am excited to get back to streaming full-time and connecting with my loyal fanbase,” Blevins told The Hollywood Reporter (thanks, VGC).
“I really took my time to decide which platform was best and Twitch has been supportive throughout this process and understanding my overall career goals. In this next chapter, I’m going to make it a point to elevate and bring more eyes to underrepresented creators.
“I am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.”
Mixer initially launched under the name Beam in 2016 and was rapidly acquired by Microsoft, who re-branded the platform with its current moniker the following year. However, despite the company’s concerted efforts to boost the popularity of its service – which included signing up Blevins as a Mixer exclusive in 2019 – its live streaming venture struggled against competition from Twitch, YouTube, and Facebook. Consequently, Microsoft shut down its live streaming platform Mixer in July and partnered with Facebook Gaming in its stead.